About the Course:
Welcome to the GrandFriend WP4 e-Learning Modules! The GrandFriend project aims to bring different generations together to promote sustainable agriculture and agro-entrepreneurship. These learning modules have been created to facilitate the learning, interaction and engagegment of agro-entrepreneurs across generations.
What will you learn?
The e-Learning modules aim to update educational and training resources related to agricultural entrepreneurship in adult education. This will be done through ten lessons categorized into five themes. Specifically, the learning modules aim to:
- Encourage the two generations to engage in an intergenerational program.
- Break stereotypes held by the two groups about each other.
- Teach new agricultural practices and learn lessons from previous practices.
- Increase the involvement of the former generation in agro-entrepreneurship.
- Assist the new generation to improve their entrepreneurial skills.
Tables of Contents:
Thematic 1: Discovering Common Ground
Lesson 1: Role-playing game
- An ice-breaking activity by assigning characters to each player. Players interact with each other as this character and cooperate to overcome challenges
Lesson 2: Life of older agro-entrepreneurs
- To explore the challenges older agro-entrepreneurs experienced during the COVID-19 pandemic, in relation to agricultural supply chains.
- To explore innovative solutions and practices implemented by older agro-entrepreneurs during the COVID-19 pandemic.
Lesson 3: Life of newer agro-entrepreneurs
- To explore the challenges newer agro-entrepreneurs experienced during the COVID-19 pandemic
- To understand how consumer behaviour changed during COVID-19 and how agro-entrepreneurs adapted their business models to these changes.
Thematic 2: Combatting stereotypes between generations
Lesson 4: Combatting Stereotypes in Agriculture
- To challenges stereotypes or myths that exist in the field of agriculture related to women’s involvement in agri-business.
- To explore how gendered ideas in the farming industry are changing using real-life case studies.
Lesson 5: Former Agri-Entrepreneur Narratives
- To understand how the agricultural industry has evolved and how agro-entrepreneurs have implemented technological innovation in their production process.
- To explore the pros and cons of implementing technological innovation in the production process.
Thematic 3: The farming industry during the 20th century
Lesson 6: Viewing the farming industry of the 20th century with a 21st century mindset
- Understand the main concepts associated with precision farming.
- Understand the main features associated with traditional farming methods and sustainable farming methods.
Thematic 4: Contemporary and sustainable practices in the farming industry
Lesson 7: Contemporary Agricultural Practices
- Understand how organic farming practices support ecosystem health, promote balance and diversity.
- To explore the advantages and disadvantages of organic farming.
Thematic 5: Entrepreneurial skills in agriculture
Lesson 8: Entrepreneurial mindset
- To develop an entrepreneurial mindset with a focus on decisiveness, confidence, accountability, resilience, and humility.
Lesson 9: How to develop a business plan
- Be able to define management, industry analysis, location analysis, competition analysis, marketing plan and financial plan.
- Understand how to create a SWOT analysis to support a business plan.
Lesson 10: Competencies in Adult Education
- Understand the ‘Iceberg Competency Model’ and be aware of your competencies such as knowledge, skills, and abilities.